READ TO ACHIEVE
Read to Achieve is the NBA’s year-round campaign to help young people develop a life-long love for reading and encourage adults to read regularly with children. Reaching an estimated 50 million children a year, Read to Achieve is the most extensive educational outreach initiative in the history of professional sports.

The Nets Read to Achieve program includes various events such as reading time-outs, player appearances, school visits, and book drives. Throughout the season, the Nets All-Star reading team visited schools and libraries to emphasize the importance of reading and receiving an education. The Nets All-Star reading team consists of New Jersey Nets players, coaches, management, Nets dancers and Sly.

Student Rewards Program
The Nets Student Rewards Program, presented by the U.S. Army, rewards students for their outstanding achievements in school. Four hundred schools participated in the program and over 80,000 students were recognized for their grades, attendance, compliance with school rules and community service.

Passport to Fitness
The Nets Passport to Fitness Program encourages youngsters to participate in fun fitness and nutrition activities. Once a month during the season, Nets player Devin Harris takes 30 kids from Big Brothers Big Sisters of Bergen, Morris and Passaic on a different activity. Activities include hiking, fitness clinic, cooking class, bowling and indoor rock climbing.

Get Net Fit
The Nets have partnered with the American Dairy Association to teach kids in the metropolitan area the importance of nutrition and fitness. The program includes a series of fitness and nutrition clinics, court refurbishments and a nutrition challenge during the school year.

Nets Basketball Development
The Nets Basketball Development was created to foster relationships between youth athletics, schools, and community centers to establish a greater awareness of Nets Basketball while promoting teamwork, sportsmanship, good health, and a greater understanding of the game of basketball.

Season of Giving
As part of the “Season of Giving,” Nets players will once again reach out to the community and feed those in need at the annual Thanksgiving event. Other “Season of Giving” activities include the annual holiday party for underprivileged children, Toys for Tots and a holiday shopping spree for the less fortunate.

The Nets Athlete Assist Program
Nets players participating in this program donate a block of tickets to every Nets home game that are available to youth groups and non-profit organizations in the metropolitan area.

Black History Month
Nets Basketball will once again celebrate Black History Month throughout February. Month-long activities will involve special interactive features on the Nets website, appearances by Nets players, in arena and game telecast vignettes as well as a t-shirt contest for high school students.

Hometown Hero
The Nets Hometown Hero award sponsored by TD Bank is a season-long program that recognizes individuals who have made significant contributions and performed selfless acts in their communities. Individuals are honored in an on-court ceremony during a time-out at a home game.

Rock & Wrap It Up
After each home game, the Nets and Rock and Wrap It Up collect all the unused prepared but not served food and donate it to shelters in the metropolitan area.

Nets Home Court
Nets Home Court comprised of the wives and significant others of Nets players, coaches and management, is committed to supporting the Nets community and each other. The group concentrates primarily on issues that deal with children, education, health, and women, and participates in these areas through fundraising and volunteer efforts in conjunction with the Nets Basketball Team.

Nets Foundation
The Nets Foundation is dedicated to improving the quality of life in the metropolitan area by supporting programs and initiatives that focus on youth, education and strengthening communities. By feeding those in need, hosting holiday parties for foster kids and their families, sponsoring basketball camps for underprivileged kids and providing interaction with players at community organizations such as the Boys & Girls Clubs, the Nets Foundation has touched the lives of many.

NBA CARES
NBA Cares is the league’s global community outreach initiative that addresses important social issues such as education, youth and family development, and health and wellness. The NBA, its teams, and players support a range of programs, partners, and initiatives that strive to positively impact children and families worldwide.

As part of the league’s mission to demonstrate leadership in social responsibility, NBA Cares reaches communities through philanthropy, hands-on service, and legacy projects. Since the program’s October 2005 launch, the league, players, and teams have raised more than $110 million for charity, provided more than one million hours of hands-on service, and built more than 425 places where kids and families can live, learn, or play in communities around the world.

NBA Cares reaches millions of children and adults through special programs like NBA FIT and Basketball without Borders. The league and its teams and players also promote environmental awareness and sustainability through NBA Green. During high-profile league events like NBA All-Star and The Finals, community outreach efforts use the power of sport to effect positive social change.

Thanks to strong partnerships with internationally recognized community organizations such as Make-A-Wish, UNICEF, KaBOOM!, Habitat for Humanity, Boys & Girls Clubs of America, Hands On Network, Special Olympics, the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria, and the UN Foundation, NBA Cares works to improve communities in need around the world.

For more information about the NBA’s latest community outreach efforts, log on to: www.nba.com/cares.