Brett Yormark joined Nets Sports and Entertainment in January, 2005, bringing with him a determination to re-invent the culture of Nets Basketball, including branding, marketing, sponsorship sales, and game entertainment.

Under his direction, the franchise has enjoyed some of the most successful business years in team history, setting new standards for both new ticket sales and corporate sponsorships. Yormark also instituted high-impact marketing, giving sponsors the opportunity to have their brand attached to the team in new and innovative areas such as on the exclusive front-row "Hollywood Seats" and the visiting locker room. This new marketing approach resulted in Vonage becoming the first-ever full-season presenting sponsor of any team in the metropolitan area. In addition, Yormark secured Wrigley's to become the presenting sponsor of the Nets' off-season in 2007, and he secured Barclays as the pre-season presenting sponsor of the team for the 2009-10 season.

In spearheading the Nets' planned move to Brooklyn, Yormark in January 2007 secured a 20-year strategic marketing partnership with Barclays, which includes the naming rights to the Barclays Center, the Nets planned home. In 2008, Yormark led the launch of the Barclays Center Showroom, the Manhattan sales center for suites and sponsorships for the Barclays Center. Additionally, Yormark has secured eight nationally respected companies as Founding Partners for the Barclays Center, including ADT, Anheuser-Busch, Cushman & Wakefield, EmblemHealth, MGM Grand at Foxwoods, MetroPCS Communications, Jones Soda Co., and Phillips-Van Heusen, with several more to be announced in 2009.

From the outset of his appointment to lead the Nets franchise, Yormark has had one stated mission: to make the Nets the most fan-friendly, accessible, and community-active franchise in the metropolitan area. In addition to launching several unique marketing campaigns, Yormark spearheaded the extensive re-launch of the NETS Web site, www.njnets.com, to become one of the most comprehensive sites in sports.

For the 2009-10 season, Yormark introduced the Match-Up Ticket Plan, a special 10-game ticket plan that offered fans the unique opportunity to receive five NBA Match-Up reversible jerseys featuring Nets players and other NBA star players, and to see some of the hottest Match-Ups in the NBA. As an unprecedented marketing initiative, the Match-Up Plan received nationwide media attention, garnering coverage in publications and media outlets such as The New York Times, the Associated Press, and CNBC.

Additionally, in September of 2009 Yormark announced that the Nets' player practice jerseys during the 2009-10 season would be adorned with a logo of PNY Technologies, Inc., a leading manufacturer and supplier of high-quality computing and digital imaging products. The Nets became the first NBA team to have a sponsor logo on its practice jerseys. Also, as part of the agreement, PNY will own the naming rights for the Nets practice facility in East Rutherford, to be called the PNY Center.

Several of Yormark's other innovative initiatives have included: Kids Country, in which adults who purchase a season ticket at $15 per game in a designated section receive a free accompanying ticket for a child for the 09-10 season; Digital Sky Banners in the upper four corners of the IZOD CENTER; Snowbird Ticket Exchange Program, in which season ticket holders of the Nets and the Florida Panthers hockey team can exchange unused tickets for a game of the other team at the other team's arena; Metropolitan Madness Basketball Tournament, in which area businesses entered teams to compete for a free sponsorship with the Nets for the first two months of the 09-10 regular season; An Evening of Chinese Culture at a Nets game; Nets Employment Program in which the team encouraged their unemployed fans to send the team their résumés and in return the Nets sent the résumés received to the team's 120 corporate sponsors; Two career fairs at the IZOD CENTER; Two LED boards, including one that wraps 360 degrees inside the arena, which adds a popular entertainment element with statistics and other graphics; An annual sweepstakes in which a student wins the opportunity to take a Nets player to school; a live show after home games broadcast on WFAN before an audience at the Courtside Club at the IZOD CENTER; and one hour of tolls paid by the team at Exit 16W on the New Jersey Turnpike on 'Fan Appreciation Night' as a way of thanking the fans for their support;

In 2006, Yormark launched the team's All Access & Experience Department, with the goal of bringing an unprecedented concierge and personal service to all season holders.

Yormark's aggressive, customer service approach has resulted in the organization reaching out to every security guard, parking attendant and usher at the IZOD CENTER, providing them with tickets as well as encouraging them to promote the team's 'fan-first' policy.

One of Yormark's most acclaimed initiatives has been the Nets Ticket Influencer Program, in which select season-ticket holders host catered cocktail parties at their homes, often in their backyards, for prospective season ticket buyers. Nets players have attended these parties, where they talk basketball on a one-on-one basis with the prospects.

Under Yormark, the Nets launched a comprehensive "greening" program for the franchise and became the first NBA team to become CarbonNeutral.

In 2006, Yormark was named for the third time to the "Forty Under 40" list by Sports Business Journal. That same year, Crain's New York Business named Yormark to its "40 Under Forty" roster for the second time in his career. He has been profiled in Newsweek, Fortune, Sports Illustrated, USA Today, and on CBS Sunday Morning, CNN, CNBC and Fox Business Network.

Yormark joined the Nets after a successful six-year stint with NASCAR, for which he helped build the stock-car racing company into a major sports property. As vice president, corporate marketing in 2003, he oversaw a $750 million deal with Nextel Communications -- changing the name of stock car racing's premier circuit to the NASCAR Nextel Cup -- still the largest sponsorship agreement in the history of American sports.

Yormark is a member of the Young Presidents' Organization. He is the proud father of Madison, 8, and Drake, 5.